“Even with fewer eyes on screens (and thus a smaller ROI for digital advertisers, leading to a contraction of ads), the biggest drivers of consumer spending will increasingly be digital natives, used to purchasing their toilet paper and takeout and jeans via the internet. Digital advertising will never go away entirely, as it’s the ultimate product discoverability and ‘free usage’ tool for consumers. Instead, the breadth and depth of the experience will degrade as people turn their eyes to the real world”.
Interesting insight! Hadn’t thought about this this way 🤔
Thanks for writing that we've peaked for the attention economy. I've been feeling this for a while now and I'll be interested to see what changes come to the creator economy as a result.
“Even with fewer eyes on screens (and thus a smaller ROI for digital advertisers, leading to a contraction of ads), the biggest drivers of consumer spending will increasingly be digital natives, used to purchasing their toilet paper and takeout and jeans via the internet. Digital advertising will never go away entirely, as it’s the ultimate product discoverability and ‘free usage’ tool for consumers. Instead, the breadth and depth of the experience will degrade as people turn their eyes to the real world”.
Interesting insight! Hadn’t thought about this this way 🤔
Thanks for writing that we've peaked for the attention economy. I've been feeling this for a while now and I'll be interested to see what changes come to the creator economy as a result.
Love how relevant the sectors you've mentioned are! All at very transformative stages—Great read 👏🏽